Drive lead generation and expand market size with consent marketing!
The evolving markets are mature. The consumers are informed. They won't simply buy into a marketing pitch unless they know your product (trust it) or really need a product you are attempting to sell. Years of advertising and repetitive marketing techniques have conditioned the average consumer to avoid a sell simply factored on packaging and aggressive marketing.
In today's time and age, a consumer is better approached through relationship building, bonding and by making a positive connection with consumer psyche which is largely found lacking in traditional media campaigns and interruptive marketing techniques.
Consumers need a personalized experience in order to let their psychic guard down and listen to what marketers have to say about their products and services.
Traditional media has it place but the world is fast changing and nearly two decades of experience and vicarious learning can fully well demonstrate that Consent or Inbound Marketing is the most suited marketing strategy for an informed consumer.
Consent or Inbound Marketing relies on generating interest and spreading information about products and services through social media campaigns; make use of informative and educational blogging for consumer awareness; make use of podcasts, videos and e-books to reach out to target audience and consumers. Such medium not only helps in promoting a product or service but goes a long way in brand building. A consumer is very likely to approach a relevant piece of marketing information without reservation when he does so at his own free time and with his own free will without any pressure or external influence. He is also likely to make a positive association with an appropriate piece of information which in turn can help generate trust and reliability in his mind thereby resulting in lead generation and possible sales conversion by the business enterprise.
Online marketing strategy must be consent marketing driven and factored on building trust and perception of reliability in the mind of the target audience or consumer.
If you aren't moving towards Consent Marketing, you will very likely fall behind. Get in touch to discuss any online marketing strategy and website promotion requirements.