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User Experience Design: The what, why and how to behind developing an Incredible User Interface

Jan 31, 2014 02:59 AM | CATEGORY: Web Designing | Comments (0) | POST A COMMENT


The Salesman Approach


Thinking User Experience Design, think: Fun, colorful and exciting!

Who doesn't love having a good time?

What’s life if not colorful?

What’s imagination if it does not fuels our creative juices in crafting exciting experiences?

What then stops us from making a Website’s User Experience that resonates with  our being?      

All the expenditure on website design and development is futile if visitors are bouncing back from your e-commerce portal even after you have hooked up with the right kind of products and services that sell easy and are well in demand.

User Experience Design: The Salesman Approach

Users/consumers need to be sold. They do not simply buy stuff just because you make it.  On the other hand, users would buy something they may not need because of the entire human experience for which they were engaged.

Active or passive, your website speaks volumes about you. It is your face, your business pitch and the entire gamut of user/customer experience a visitor receives. It should be a wholesome experience. It should perhaps engage a user the same way another human does. Visualize how human assistance at a store helps you as a customer navigate the entire product range and find something that suits your taste. The salesperson makes it easier for you to make up your mind with his suggestions. He is willing and eager to please. He interacts, tries to establish a positive rapport with a customer and makes the buying experience feel a lot like fun. You are sold on the customer experience if not so much on the product itself. This is what differentiates you on the web as well.         

User Experience defines how users feel while interacting with your website. It’s something that compels users to visit the portal again and again. Make it a human experience.
What constitutes an engaging User Experience Design?

User Interface and User Experience Design includes everything right from Visual Design, Information Architecture, and Interaction Design to Usability and Human-Computer Interaction.

These will help you make a fun, colorful and exciting User Experience.

Visual Design

It represents aesthetics or look and feel of any UI. It involves some fundamental components like user-friendly structure, proper positioning of design elements and apt use of colors.

Information Architecture

This element talks about structuring and assembling information about product and services. It also incorporates finding and managing the required information quickly with smooth navigation.

Interaction Design

It involves many factors that make the end user experience pleasurable. Interactivity, playfulness, quick page load, guidance tools and tips and personalization are some prominent ones.


It is the extent to which products or services can be used by the user effectively to attain specific goals.

Human-Computer Interaction

This element is the main contributor of effective UI/UX design. It defines how efficiently design understands and fulfills the user requirements. The more it can closely mimic human interaction, the more interactive it can be and all the more engaging it shall become for a use.  
UX Design is the art of developing a seamless interaction between a human and a computer interface. According to Larry LeRoy Constantine, a pioneer American Software engineer, UI designing is based on six basic principles, which are:

The Structure Principle

This structure principle is concerned with overall user interface architecture. Under this, the design should arrange the interface in a meaningful and functional manner based on clear and consistent models.

The Simplicity Principle

This principle advocates a simple and minimalist design which is easy to operate. The idea is to communicate effectively and clearly to the users.

The Visibility Principle

Good designs present information in a clear way and does not confuse the audiences with unnecessary information and visual elements.

The Feedback Principle

Design must keep the user updated about all the relevant actions, interpretations, modifications and errors. The language used to disseminate the information should be clear and familiar to users.

The Tolerance Principle

This principle advances flexibility in design. It illustrates that the structure should be tolerant of various inputs and minimize error.

The Reuse Principle

Maintaining a consistent design. This reuse factor reduces the need for users to rethink and remember.

UX design is best when it’s acceptable, accessible and viable. The aforesaid helps you decide what will work best for your specific requirement. UX design is very much a make or break situation. 


If you agree or feel differently, please feel free to share your views. Sharing allows us to grow and learn and I am sure we can mutually grow together.

By Maneet Puri

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