Published On :04 June,2008
If you have a small business and plan to make it big in the industry, you sure do need a solid online presence. But having a web presence is not enough, you need to make use of effective web strategies that will soar you business profits.
Here are some internet tips that are sure to get you success:
From Static to Dynamic
It’s high time to chuck out that static website and get a dynamic database driven content management system. A dynamic website is not only more vibrant but the content management system also allows for timely changes and updates as and when required.
Use Google Analytics
Google Analytics is detailed website statistics software by which you can measure the performance of your website. It allows you to track the behavior of visitors, know what they are searching for and how they navigate through the website. By using all this information, you can evaluate and improve upon your website strategies.
Use Google Apps
Google Apps is a set of useful business web applications that allows small businesses to meet their modern communication needs. The Google Apps consists of many tools like a web-based email system that your staff can use as an intranet, a calendar systems to mark up appointments etc., and other such useful tools that will make your business processes easier.
Start a Blog
Maintaining a blog can have a good influence on the search engine ranking of your website. Search engines favor websites with fresh content and with a blog, you can add new content on regular basis. Also the blog will attract huge amounts of visitor traffic. This will soar up your popularity!
Get professional Hosting
Cheap web hosting can be sufficient for small static websites but for business websites of companies and organizations, it is imperative to have a professional hosting service. Cheap hosting services perform poorly and take ample time to load in peak hours and this can hamper your search engine ranking.
Build Website Traffic
Search engines are the best way for small businesses to spread their popularity and make themselves known in the market. Submit your website to all the popular search engines and make you marketing campaign convincing enough to attract visitors.
Google generates about 80% of internet search traffic. So make sure to optimize your website for it.
Newsletters work towards several purposes:
• Builds brand awareness
• Gets new customers
• Sends product reminders
• Acts as an extension of marketing strategies
• Keeps your clientele updated about your company
Make your customers and website visitors to sign up for the newsletter and get your client base growing.
Hire a professional SEO
A professional SEO team builds and maintains the online presence of your company or organization in the face of changing technologies and new trends. Search engine optimization is a daunting and time consuming task and demands high skilled professionals to do it. Most SEO companies offer an annual or monthly contract and do the needful for you.
Maneet Puri heads LeXolution IT Services, a top-notch web design company in India that offers seamless and cost effective web services like website designing & development, website maintenance and internet promotion. To share his experience in the industry, Maneet maintains a blog at www.lexolution.in/blog