The field of mobile website design has been like an explosion in the web development arena, which is why a quick start is what everyone is seeking today. Mobile website design is not always about mobile websites or just a corporate application, but it has much more to do with matching steps with technology. Moreover, as I say about matching steps I mean moving head-to-head with the smart phone age, wherein everyone is accessing services on the move.
Being involved in the field of web design and development, Mobile Web Development is something I relate to quite easily. With a decade long experience by my stride, I would like to list some practical and professional tips that can assist a web designer in keeping mobile website design process as simple as possible:
Clear Your Mind and Define Your Targets
Time and technology never wait for anyone; similar is the case with mobile web design that is changing even as moment we speak! Devices introduced in the year 2013 may not be the same three years down the line. The bottom-line is that we have to be clear in our approach and decide on a plan that can stay abrupt even two or three years down the time lane. By defining your long-term mobile website needs and requirements, one can stay away from redesign process for a long period of time. The best way to finalize your approach is to consider the benefits and shortcomings of having a mobile website over a responsive website.
Identify Your Prospects Along With Pospective Devices
Imagine the delight of knowing the device on which your target audience is viewing the website! However, one cannot know about each and every person who comes under the label of ‘Target Audience’, which is why we have to go with the average. Getting a fair amount of idea about the device on which your mobile website is being accessed will promote a healthy mobile strategy and a better mobile design process. I agree we are in a society where people are in a habit of checking their Facebook status prior to any other morning routine, but this cannot be enough to decide whether everyone has a smart phone. Identifying the devices used by your target audience becomes much easier with the help of analytics and research.
The two modes that I mentioned can also assist you in answering two important questions that define the basics of your strategy that is ‘how your visitor uses his or her phone’ and ‘For what he uses his phone?’ The latter part will include important scenarios wherein your target audience uses smart phones to fill in the web forms.
Usage And Behavior Patterns
Wide arrays of misconceptions are associated with mobile website browsing styles, which often troubles web designers. One of the most common ones that I came across is that people use smart phones to access websites whenever they are in a hurry! Well, in that case how would you consider scenarios like lazy Sundays or even bad laptop days?
The best thing for a web designer to do would be to leave instincts aside and go with logic when it comes to design decision-making. A commendable research will surely assist you in knowing user behavior much easily.
It is because of the limited nature of a mobile website, a visitor is forced to go for the desktop version. The secret behind eliminating the difference is to keep the core of the websites as same as possible, so that user does not feel the difference while moving from one device to other.
Consulting analytics can refine your strategy further by allowing you to focus on specific devices and operating systems that your visitors uses to access the website. Mediums like Google Analytics can benefit you much more than you actually think it can! After the consulting part, its time to consider what type of mobile design would serve your business needs the best. A web designer should also consider the interaction principles and UI guidelines to which the target users are already inhabited.
Since we are talking about mobiles, especially smart phones we need to consider the touch screen interface too. Web designers should make sure that the web design is thumb friendly, which means that the buttons and links present on the website can be comfortably clicked with user’s thumbs.
These are some simple professional tips backed with enough experience to make them sound much realistic! Hope you like them; however, additional information is always a delight!
Maneet Puri is the Managing Director of Lexolution IT services, a professional website design firm located in New Delhi, India. Being an experienced web consultant, Maneet has been offering exceptional Mobile Application Development Solutions and advices to his clients on a global level. He prefers to educate his devoted readers on latest mobile design trend and technologies through his articles and blogs.