Published On :07 April,2011
Defining an exclusive website design strategy can do wonders for your business. Website design strategy can be can be recognized as a process of optimizing a website with much thought and action to seek benefits from external environment. However, there is a need to address the dangers that are associated with it. Formation of an actionable plan for your website help Web teams to lay more emphasis on clients, their objectives so as to improve the effectiveness and efficiency of a website.
By drafting a pragmatic strategy much before the selection of domain name can save you months of hardwork and time consumed in redesigning website along with wasted promotional efforts. On the contrary, if you have an already designed website, there are few significant questions that you need to answer before you head further. All these answers will help you in reinforcing the foundation of your website design strategy.
Analyze the purpose of your website. Do you think that it will serve as a promotional tool, or improve your sales online? Recognizing business goals.
Anticipating your business's major or weak points? Considering whether your potentials would buy the products or services promoted on your site or fetch you the desired return?
The way you will generate revenues from your site- Either through advertising, any memberships, affiliated programs or even sale of products? How you will remain competitive and emerge triumphant in your endeavors?
If you have penned down the answers to above mentioned questions, you are on the right path.
Website Purpose-Informational or Ecommerce?
Though the purpose of the websites vary according the the nature of the business; however the most common one is either to provide detailed information about the brand, what it deals in, how it do it or selling products, that is designing an ecommerce website just like Ebay and Amazon.
But with an informational website, you have to incorporate smarter ways of generating incomes that is inviting people to join the memberships, posting advertisements, indirect selling etc, unlike an e- commerce sites that hit the market through direct selling of products and services. Nonetheless, it seems quite an intelligent activity to incorporate both informational as well as marketing aspect. The reason being that in an informational website you have to give a detailed and unbiased information about a particular topic while e-commerce works on direct promotion modules.
When compared, informational sites have to be more specific, calculated and stick to the industry they are targeting so that visitors can subscribe to your memberships(if any) after getting impressed with what you have shared. Whereas in an e-commerce website, you can hit your targeted customers through simple marketing.
Think from Users Perspective
The golden rule when drafting a website design strategy is to think how your prospective customers will react to the things you have accommodated on your site. If you are a visitor, what you would like to see on a site is a question, if answered can bring the most coveted results. Identifying your strengths as well weak areas will help you perform better. The more you concentrate on meeting your visitor's needs, the more are your probabilities of increasing visibility.
In addition, it is the navigation and the layout of webpages that needs more focus as it affects the usability of the website. Thus, it is imperative to make use of web technologies that are apt and fit perfectly. It is also the content that needs to be incorporated inexorably. The text or the information must be captivating and attention-grabbing. By keeping these following strategies, you can live up to what your visitors expects out of your website.
Modus-Operandi for Revenue Generation
As discussed above, informational websites generate their income from membership fees, affiliate programs and others in contrast to e-commerce sites for which conveying a message that make people buy the products or services is the method of revenue generation. Regardless of how you promote your business, there is a significant need to identify your targeted customers and what makes you better than your competitors. You need to publicize your strengths to drive the traffic to your site and win the race with gold medal.
This is the reason why there is a need of drafting a smart website design and not to drift from your set goals. Being focused and alert to attract the leads is a perfect way to win the battle.
Maneet Puri manages a renowned web design and development company in India, Lexolution IT Services. Backed by a pool of Indian web designers & web developers, he has successfully met the web-based need of clients located nationally and internationally.