Published On :15 October,2010
While designing and development of a website, it is imperative for designers to keep a check on its usability. The more it has the usability factor, the greater it will be liked and used by the users. Present era in the Internet world is a challenging time for web designers as they need to develop their website more of its worth.
The other important thing designers should do is to pay attention to the exact needs of their clients with meaningful custom web designing. This should be their sole objective. According to some, concentrating on usability factor for start ups and smaller businesses proves little costlier and which is an area exclusively for fortune 500 companies. But if given focus on small but important points after doing an extensive research, small companies can also increase usability of their websites. This article discusses on those usability factors that you must include in your web designing project to increase its visibility and improved usability, these are;
Test your Site's Usability Early in the Development Phase
It is better to check the usability of your web design at the early stage of website development so that changes, if needed, related to technology used, design and optimization can be done with ease and without letting the website hampering its performance on the web.
Make an Analysis of Your Website's Traffic
Keeping a track on the visitors coming to your site will help you know the weaknesses and strengths of your website. And accordingly you can find out which web page attracts more traffic and for how long people like to stay on particular page. This way you can build and apply a better strategy to your website for better results.
Make Web Pages Scannable
it has already proved that visitors usually avoid reading the whole website content and spend a lesser time on the website. They just scan the website. Therefore, keep the important lines highlighted and sub headings bold and make use of various colours.
Give a Tagline to Your Website
A suitable Tagline given to your website reflects the exact objective and motto of your business that helps create impression on visitors. Try and use effective Tagline related to your business that will help audience understand what is your business all about and attract majority of visitors towards your site.
Make sure to Give Proper Navigation Route to Product Categories
Here, we are basically referring to E-commerce sites or sites offering a wide range of products. Such websites have greater usability when their design layout has good navigation system. It should allow the visitors to browse through the categories/ products well, along with their name, price, value, date and other specific details of the products. If you will not do so or your visitors don't find easy access to the products, your site will have probability to lose potential customers .
Use of well-structured Typography
The designers do not need to master in the creation of their own style of fonts instead they should have basic knowledge about the right use of typography used in the web page. As a designer, you must know that typography used in a website design has to do a lot with website's usability.
Ensure Checking out a Simple Process
Make sure to keep check out process simple for customers. About 60 to 65% of potential customers discard their shopping carts because of complex checkouts. This may create the biggest problem for you as it restricts potential customers to turn into real ones. Ask your visitors few important things only which are really necessary.
Implementing above mentioned points into your website will increase its usability and make it more accessible to the users. And not only this, it increases the chances of transforming your visitors into real customers.
Maneet Puri is a Managing Director at LeXolution IT Services, a professional web design firm in India. The company provides efficient web designing services and SEO services to its clients in addition to expert advices by the consultant to create a successful online presence for their business.