Published On :22 July,2010
LinkedIn is one of the most popular social networking platforms that is used actively by business to strengthen their social presence on the web. It is an efficient business networking website where individuals can register themselves and create sound profiles for their businesses as well.
Its not only an efficient professional networking forum but also offers powerful opportunities to advertise and market your business to potential clients and interested businesses. However, amongst the millions of profiles and company profiles already registered on the website, how can you seek to stand out from the rest? The key is to make your profile distinct and appealing. And this can be done using the several applications.
LinkedIn application platform offers a variety of applications that allows the addition of third-party softwares and content to your profile. This serves good for several purposes that further help you optimize your business presence on the website.
Here are some popular LinkedIn Applications and tips to use them effectively:
Since blogs form an important element of your online presence, it would be a good idea to connect your company blog with your LinkedIn profile. Anyone who comes across your profile will be able to click directly to your content. This not only allows to drive in more traffic to your website but also adds credibility to your profile as people view you as an industry expert. This is a great way to showcase your industry expertise! The Blog Link application is absolutely easy to use. Once you set it up, it pulls out the latest posts from your blog and showcases it on your profile.
If you have a lot of presentations to claim, then this is the application that lets you showcase them. The SlideShare application lets you upload your presentations online and share them on your LinkedIn profile. Consider creating presentations and slide shows pertaining to your products and services, for example, how they work, how they can benefit customer and other businesses and so on. This is a great way to advertise your products and services to your networks and enhance its viability. SlideShare’s application lets you upload a variety of file types, including PowerPoint, PDFs, Word Docs, and Excel Spreadsheets.
LinkedIn Questions & Answers
This is a great feature LinkedIn offers that lets you find effective solutions to your concerns as well as showcase your expertise and share knowledge. You can either post a question on the forum and browse through the answers supplied other users or browse through the questions posted by other users and offer to answer the same. By providing quality answers to questions, you establish yourself as an industry expert and also enhance exposure on the networking platform.
LinkedIn provides you valuable opportunities for research as well. LinkedIn’s Polls application lets you obtain hard data, either from your connections or a targeted set of the LinkedIn community. Though it is a Premium feature, it offers invaluable benefits by providing you a variety of targeting options like industry, job function, and age. This feature helps you gather exactly the data you need to help you make a sound business decision and costs significantly less than traditional tools of market research.
'Maneet Puri is the Managing Director at LeXolution IT Services, a professional web development company that specializes in providing a range of web design services to its clients. With over 10 years of experience in web design & development industry, he advises clients to build a strong presence on the internet.
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