However, on closer observation, you would see that the real time updates are not returned for all search queries. Try searching for your business keywords like “web design services” or “real estate brokers” and you would only get the regular results with probably image, video and blog results. But if you are seeking information about some latest happening like “Global Warming,” “nuke deal” or probably “Tiger Woods,” then you would get to see a small box that includes all the real time updates about the specific query. And this includes updates from Twitter, Facebook, bookmarking websites, news articles and other such sources.

What defines the Real Time Search?
Google follows a special algorithm to deliver real-time search results. This is called QDF or Query Deserves Freshness. A product of Google engineers, QDF determines whether results for a query need to be supplied with the latest content or not in addition to the content with the highest PageRank. QDF has a huge impact on the search engine results as far as ranking is concerned. In fact, it can be the short-cut way new websites to publish content and plummet to get better search engine ranking (that is if they do some quality coverage of the topics that Google thinks are fresh.)

The QDF model takes into account a variety of considerations, like:

• Search Volume
• News Coverage
• Blog Coverage
• Toolbar Data

The trick is to publish content about breaking news stories as soon as possible, so that you get maximum exposure and earn credibility among the internet audiences. Sooner will you post the content, sooner will Google index your story and then you can be prepared for the traffic upsurge that you will face. And once your website ranks highly, it becomes a self reinforcing authority and is referenced by other people researching the topic.

With just a little bit of on-page SEO, you can attract Google crawlers to your post and you can expect higher rankings in Google search results. So make sure you keep track of all the latest events and hot news in your niche industry so that you can be among the first ones to speak about it! Remember, the quicker you are, better chances you will have to win Google points!

Maneet Puri is the Managing Director of LeXolution IT Services, a professional web development company that deals with a variety of web solutions including web design services and internet promotion strategies. He guides a team of professional web developers to create effective web solutions for their clients.