Websites are no more a luxury that businesses can splurge on if and when they have time or intent. Rather, establishing an online presence is indispensable for a business if it seeks to be found by its industry audiences and be successful in the market.

And to cater to the rising demand for web services, there are a range of service providers who offer similar services. Businesses have the option of outsourcing their website design requirements to professional web development companies or hire freelancers for the job. While freelancers come cheaper, you would have to spend a little more if you hire a company. However, both of them have their pros and cons.

Here are some parameters where you can compare the services of a freelances and a professional web design company:

Accountability
Since freelancers are independent professionals, they are not answerable to anyone. They are their own bosses and that means they have full liberty and control over their work. While this may be a good thing in terms of avoiding any difference of opinions and conflicts, it also makes margin for being not accountable. Even if they miss a deadline or fail to reach desired targets, they only have themselves to answer to. And this may create delays in the projects.

In case of professional companies, its all about team-work. There are designers and team leaders and managers who are responsible to ensure timely delivery of projects and check on the quality of work done by designers. This not only ensures adherence to deadlines but makes professionals deliver their best.

Access to Skills
Hiring freelancers would mean you have a single person working for you who would be responsible for everything right from the visualization, planning and designing the complete product. You would be utilizing only one single resource.


Web design companies provide you with a team of professional designers and developers who sit together and brainstorm to find the perfect web design solutions for your business. Instead of one, there would be a team of professionals applying their skills and knowledge for your website.


Customer Service
Freelancers are like a one-person business where a single person handles the entire project, right from the planning to the designing to the pricing and support. They are responsible for all their administrative as well as core work areas. And because they have to handle multiple roles, customer service generally takes a backseat.

And this is where professional web designing companies have an advantage. Since they are business themselves, they have separate teams for all processes and operations and clients enjoy excellent customer service in addition to professional services.

Credibility
Freelancers are independent professionals and they don't have any company or organization backing them. There have been cases in the market where clients outsource their work to freelancers and they just don't see them back. Worst of all, even cortical business data is leaked out.

Web design companies are business themselves and have a reputation in the market. They cannot afford to run away with your money and disappear because they have a physical company address. Moreover, once they get a bad reputation, it would affect their business prospects in the market.

Because of all these reasons, and more, it is advisable to hire a professional web design company for all your web needs!

Maneet Puri is a Director at LeXolution IT Services, a reputed web design company located in India. With over 11 years of experience in the business of  website design & development services, he guides a team of professional developers to craft world class web design solutions for their clients.