Logo Design - 5 Principles To Make It A Powerful Business Tool
Published On :22 July,2010
Logos are the face value of businesses. It is something that represents the corporate identity of a company or business and audiences identify with. In order to create an effective logo, make sure it is one that represents your business, something that your target audiences can easily identify with and is unique enough that they'll remember it in their minds. A good logo is distinctive, appropriate, practical. In spite of its graphic complexities, it should be simple and sophisticated. Most importantly, the logo should conveys the owner's intended message.
Here are 5 principles of an effective logo design. Make sure you employ them while designing a logo for your business.
Simplicity
Simple logos are easily recognizable, versatile and more memorable. Efficient logos comprise of an unexpected element that is unique without adding to the complexity of the design. Logo design generally follows the K.I.S.S. principle i.e. Keep-It-Simple, Stupid! Even though it is a slang way, it conveys an extremely important design consideration. Simplicity is a key element in logo design that makes it easily recognizable and also people tend to keep it in their memories. Moreover, simple logos make it very easy to convey the needs and requirements of the clients.
A simple and refined logo would instantly attract attention, be it on the highway or in a departmental store or on some packaging or just about any material used for advertising, marketing and promotion.
Memorability
This comes as a close second to the principle of simplicity. This is because for a company or business to establish its brand value in the market, it is important for the target audiences to remember them. In fact, one of the key purposes of all the marketing activities is to remain fresh in the minds of their consumers. Therefore, an effective logo design should be memorable. In addition, the logo should be appropriate as well and relate to the content of the company.
Timelessness
Timelessness is a key quotient of an effective logo design. This is because in the ever-changing web world, it is important to have a business that stands the test of time and doesn't lose it relevance with the changing trends. It is important to make sure that the logo will still be effective in 10 or probably 20 years in the future. Trends may come and go but your brand identity should remain intact.
Versatility
Your logo should work effectively across a variety of media and applications. This is why it is important to design logos in vector format and ensure they can scale to any size. Make sure the effectiveness and charm of the logo is intact whether it be in color or greyscale, be it on print or on the web, even if it is in reverse colors or vary in size.
Appropriateness
The logo should be appropriately position so that it has the desired effect on the audiences. It may not need to convey what the company does but it sure needs to be appropriate for the audiences to relate to. For example, a comic sans font type or rainbow colors would be suitable for children but the same cannot be used for a law firm. Thus, a logo needs to have association with the product, service or business.
Maneet Puri leads LeXolution IT Services, an efficient web design services company that caters to clients from around the world by providing them with seamless and cost effective web services. He has a team of professional web developers who strive to create powerful and effective website designs for their clients.
