The URLs of a website play an important role in its search engine optimization process. One of the fundamental strategies of the search engine optimization strategy of a website is to create a well informed and descriptive URL structure for its web pages.
What are User-Friendly URLs?
User friendly URLs are the ones that are descriptive, informational and contain relevant keywords. They inform the users about the contents of the web page and makes it easier for them to remember it. Thus, it is easier for them to reproduce and share them for promotional materials and campaigns. Moreover, they also improve the performance of the website in search engine results by highlighting the keywords in the URL itself.
Creating User-Friendly URLs
Here are some tips to create user-friendly URLs that will not only help your audiences but also win favors with the search engines.
Devote Quality Time
It is very important to design user friendly URLs for your web pages. However, that doesn't mean you rush with the process and revamp the whole URL structure of the web pages to shrink the sizes. You must devote quality time and think about what new URLs would look like and how they would perform before you begin to change them.
Describe the Contents
Write descriptive URLs that relate to the content of your web pages. The URLs should describe the contents of the pages and inform the same in simple words. Make sure that all the URLs are consistent. That is why it is important to create a directory structure and then branch out different descriptive URLs from there. For example, if you have a blog that supplements the contents of your website you should create something like www.website.com/blog. If your visitors land on your blog directly, they will know that you have a website as well and this increases the chances of them visiting you.
Include Relevant Keywords
Keywords that are included in the URLs are highlighted in the search engine results pages. That is why it is extremely significant from the search engine perspective, not only Google but other search engines as well. For example if you have a web service firm, the web design services page should look something like www.webiste.com/services/webdesign This is descriptive as well as potent with relevant keywords.
However, make sure you don't go overboard with inserting keywords. The filenames should be concise and clear. If the URLs are too long, then it would serve no purpose. Redesign your directory structure and come up with something crisp.
Use Advanced URL Strategies
Once you are done with creating the basic URLs for your website, you need to move on and use some advanced URL strategies such as 301 redirects, 404 handling, upper vs. lower case URLs, XML sitemaps and so on. It is important that you explore all these considerations in order to fully boost your search engine optimization.
User-friendly URLs go a long way in determining the fate of websites, not only in search engines but also how visitors and audiences find it easy to browse through. Maneet Puri is the Managing Director of LeXolution IT Services, a reputed web development company, India. His firm specializes in offering a range of professional web design services and website optimization services. For more information visit www.lexolutionit.com