The 'About Us' page of a website informs about the company or the business and offers a brief history about it. Of all the pages of a website, it is not very frequently visited ones. However, this doesn't not undermine its importance in any ways.

The prime objective of About Us pages is to enhance the credibility of the company or the business and build trust in the visitors so that they gain confidence to purchase the products or hire the services offered by the website. The About Us page plays an extremely crucial role in converting website visitors into actual customers and clients.

Importance of About Us Pages
Internet users are a cautious lot. When they need to spend money and busy something online, they like to be extremely sure about their choice. This is why they place increased importance on the credibility and reliability of a website while making a purchase. This is where the About Us page comes into play. This is by which a customer decide whether a website is trustworthy enough to do business with or not.

The About Us page of your website should convince visitors about your credibility and build their trust in your business. Only when they trust you will they be ready to invest their money on the website. Here are some important elements that you should include in your About Us page.

Overview
The first paragraph of your About Us page should ideally outline your company and business and what it does. It should be a brief summary of the contents on the page and should inform the visitors about one key question – what is the company and what does it do?

Company Information
After the brief introduction, the next following paragraph should contain some valuable information about your company. Trace the history of your company in the industry, its time of inception and how it has performed and evolved over the time. Also, list the core business values of your company and main realms of services. You can also include brief information about the founder, if any.

Products & Services

Provide a brief overview about the types of products and/or services that your company offers. However, avoid lengthy explanation about the same. Rather concentrate on informing visitors about your motive behind selling the products and services. Remember, personal profits is not the reason. The motive should be something that leads visitors to believe that you genuinely want their improvement.

Clientèle
You can also include information about your clientèle. Do you cater to SMEs or larger organizations? Who is your demographic? Also, mention if you do business nationally or globally. You do not need to mention all the client names on your About Us page, just mention their demographic and that'll be enough. If at all you need to, you can list a few of your premier clients!

Location Information
Make sure you mention your state and country. However, reserve the full contact details like the postal address and mailing id for your Contact Us page.

Company Longevity
Inform your visitors about the inception of your company or business and who long has it been functional for. You can also mention the longevity of your online presence and online trading.

Company Staff
Another point of mention should be your staff members. Tell your visitors about the professionalism and skill set of your staff and board members. You could also include a list of main directors or board members.


Maneet Puri is the director of LeXolution IT Services, a professional web design company located in India that offers an extensive range of web solutions. The company has substantial expertise of processes like website design and development services, website maintenance services and search engine optimization services.